Top 10 Reads 2022!

Instagram: @booksforcoaches

This year I have managed to read the most amount of literature than ever before. The books that have had the biggest impact have been the ones that have helped me grow as a person, and I like to think that this growth has helped me to help others more effectively. I hope that these books have as much as an effect on you as they did for me.

A hyperlink has be set for each book for your convenience, just click onto the title or image for the book that interests you. Happy Reading.

  1. The 5am Club by Robin Sharma

This book was a huge game changer for me, it re-lit a fire that had been dimming over the last couple of years. In all honesty, at first I thought that I had made a mistake choosing this book as I hadn’t realised that it was written in a novel format, but I’m so glad that I persisted. Reading it felt like I had my very own leadership mentor. The book coaches you through good physical and mental habits, and in particular using the first hour of your day to take care of yourself (this was the most influential change that I made this year). I can’t recommend this book high enough.

2. High Performance: Lessons from the Best on Becoming the Best by Jake Humphrey & Damian Hughes

Following on from their highly successful podcast where Jake & Damian talk to successful sports people, CEOs, entrepreneurs and other highly inspirational individuals. This book has a great combination of the lessons they took from the people they interviewed in their podcast series and the science behind it. Very well written, and an easy read too.

3. The Long Win: The Search for a Better Way to Succeed by Cath Bishop

Ex-Olympian and now Leadership Consultant & Diplomat, Cath Bishop uses her experience as an Olympian to explain a more efficient, longer lasting definition of winning. She redefines winning in a way that feels healthier for the individual and teams, a way in which makes leaders re-think the way they have been interpreting winning and losing. A real thinker of a book.

4. Relentless: From Good to Great to Unstoppable by Tim Grover

Tim Grover has had an illustrious career as a Performance Coach, working with such superstars as Michael Jordan & Kobe Bryant. In this book, he discusses the mindset that these powerhouses have, and how he cultivates their mentality in his vigorous training sessions. Grovers’ methods go against the grain for many usual coaching practices. I found this book particular useful when working with higher end players who need to be pushed and challenged further.

5. The Second Mountain: The Quest for a Moral Life by David Brooks

A fantastic thought provoking book. The author David Brooks explores many philosophical wisdoms, old and new, and relates them to modern day life. The main takeaway that I took is how life becoming easier and more comfortable has decreased the amount of purpose in todays youth, and even though we are more connected through technology, there is much more loneliness in the world.

6. Deep Work: Rules for Focused Success in a Distracted World by Cal Newport

Constant notifications and distraction have made it a challenge for us in recent times to concentrate intently and deeply to provide top quality work. Cal Newports work goes even deeper into way in which we can concentrate more effectively, which also has positive effects on mood and motivation.

7. The Monk Who Sold His Ferrari: A Fable About Fulfilling Your Dreams and Reaching Your Destiny by Robin Sharma

The book that started off Robin Sharma’s journey as an acclaimed author. An excellent addition to any leaders library. Sharma takes us through a journey of growth and enlightenment in a story about a successful lawyer whose out-of-balance lifestyle leads him to health problems, and the voyage that he takes to not only a more balanced life, but a healthier and more meaningful life.

8. Getting Grit: The Evidence-Based Approach to Cultivating Passion, Peseverance, and Purpose: The Evidence-Based Approach to Cultivating Passion, Perseverance, and Purpose by Caroline Adams Miller

Create gritty and persistent teams through the many exercises that this book provides. Gritty people are inclined to have better long term success and tend to be happier. As well as ‘grit exercises’ that occupy this book, Miller also goes into the science behind perseverance, motivation and purpose.

9. The Culture Playbook: 60 Highly Effective Actions to Help Your Group Succeed by Daniel Coyle

Building on from his book “The Culture Code”, Daniel Coyle fills this book with simple to use exercises that you can use to build your teams culture. By studying and consulting some of the best cultures around the world, he teaches us ways to construct groups towards long term success and effectiveness.

10. The Everyday Hero Manifesto: Activate Your Positivity, Maximize Your Productivity, Serve the World by Robin Sharma

I have unashamedly added 3 Robin Sharma books to this top 10. Whilst the previous two in this list were written as novels, this book is very much Robin himself talking through the advice that he gives his clients (from NBA stars to Billionaires). Learn the daily habits that the greats tend to have, and what they do to become great leaders.

For more book recommendations follow me on Instagram: @booksforcoaches

Why You Shouldn’t Doubt Yourself When You’re In The Game

Do you ever feel like you’re not good enough when you make a mistake on the pitch? Like you’re always second guessing yourself and doubting your abilities? If so, read on.

This article is not about giving you a pep talk. It’s not about telling you to work harder, or that you will have confidence 24 hours of your life. It’s about why you shouldn’t doubt yourself when you’re in the game.

Self-doubt is biologically ingrained in every single one of us. The amygdala (the part of the brain that deals with the fight, flight or freeze response) is there to protect us, however where it was initially activated to save us from dangerous animals and ancient threats, it can now be misguided in the modern day and age. On the football pitch you are not in a life or death situation, but when you make a mistake and are self-doubting yourself, it could be due to an amygdala hijack. For this reason you might be feeling rigid from muscle tension, also known as ‘paralyses by analyses’ by sport psychologists, this is when you freeze and everything feels like its going too quick for you and you can’t keep up. 

Athletes are often told to ‘fake it until you make it.’ And there is actually some truth in this because the act and practice of faking confidence can help to build that confidence. For example, if you feel like you’re about to give a speech, you can practice the speech in your head, and that will help you feel prepared and positive. So how can players utilise this to play with confidence on the field? 

Tips for Players

It’s very easy for us to get into a ‘poor me’ loop after we make a mistake. Highly regarded Sport Psychologist Ceri Evans put it this way: 

We start to feel sorry for ourselves, seeing ourselves as the victim of circumstance. Life is unfair; we don’t deserve this. This swirl of feelings and thoughts makes us uptight, frustrated, angry. We get stuck on the injustice, feeling more and more self-righteous. And the situation just keeps compounding itself.

The ‘poor me’ loop, and other negative content loops, are a deadly attention trap for performance. So how do we stop this loop? 

  1. Ask yourself “am I a victim? or, am I a fighter”, this will help you break the cycle when you inevitably say “Im a fighter”
  2. Devise a personal trigger to make the transition from victim to fighter:

One of the greatest sporting teams of all time ‘The All Blacks’, created a way in which each player found their own trigger that worked for them. “One player stamps his feet into the grass, to ground himself. Another uses mental imagery, picturing himself from the highest seat in the stadium, to help put the moment in perspective. Whatever  tool you use doesn’t matter — what matters is realizing you’re in the wrong emotional zone, and finding ways to cool yourself off and get back in a high-performing head space”. (Coyle, 2014)

    3. Find your inner arrogance:

Brian Levenson in his book “Shift your Mind” says: “When the lights are on, choose arrogance, but when the arena empties, bring back the humility. The key is to learn when and how to shift from one to the other.” You might wonder why Levenson is using ‘arrogance’ instead of ‘confidence’. You can be confident and arrogant, and also confident & humble, but ‘to perform well, you may not need to believe that you’re the greatest of all time, but you do need an unwavering, even exaggerated belief that you are the absolute best person for the job in the moment’.  

“Believing in yourself more than depending on others to believe in you is essential, even if that belief is exaggerated. You can’t build that genuine belief within yourself, however, if you aren’t humble enough the rest of the time to tackle your weaknesses, stay coachable, and continue to improve.”

Levenson, 2020

How Coaches Can Help Players Play with More Confidence

  1. Sport Psychologist Dan Abraham says “So how do you, the soccer coach, do this? You do it by using the words confident and confidence time and again as the drills you set down are played out before you ‘Show me confidence – I want to see confident passes – drill it into your mate’s feet.’”
  2. A player who has lost self-belief may need an injection of fun into their game. You can use this to break the seriousness of a match and remind players that having fun is what the game is all about.
  3. Scaling: Ask the player this: “On a scale of 0-10 with zero being no self-belief and 10 being full of self-belief, where are you now?” Given that the player has reported a loss of belief it’s likely they’ll say a pretty low number. Perhaps they might report back 4 out of 10. Now is your chance to re-frame their mindset. Instead of feedback such as “Well 4 is pretty low” I suggest you respond by being positive and enthused at such a high number: “4? Really? That’s great. Why as high as 4? What have you done to get it this high? What’s been going well enough to edge your mark up to 4 instead of 1 or 2?” (Abrahams, 2010) 

In conclusion, learn to talk to yourself more than you listen to yourself. There may be part of you that will automatically tell you that ‘you’re not good enough’, change that story, talk back and ask yourself ‘am I a victim? or am I a fighter?’

Don’t let doubt get in your way. You’ve been chosen to be in the game, so believe in yourself. 

Recommended Reading

Winners & Losers Have The Same Goals

Why goal-setting is overrated

A pet-peeve of mine is when a player or coach before a game states that ‘We have to win today’. The problem is that it is a meaningless comment, both teams will have the same goal to win, yet both teams can’t.

This article will be using the lessons learned from the award winning bestseller “Atomic Habits” by James Clear.

In the words of three-time Super Bowl winner Bill Walsh, “The score takes care of itself.” The same is true for other areas of life. If you want better results, then forget about setting goals. Focus on your system instead.

James Clear

Is goal setting completely useless? Of course not, it serves a purpose but many times it is misinterpreted. In football especially we’re victim to this, ‘its all about winning’, ‘you have to want it more than them’. These kind of statements tend to become white noise and unhelpful. I was once told by another coach ‘dont think about who’s going to win the race, think about how you’re going to run the race.’

As the author of Atomic Habits, James Clear says ” A handful of problems arise when you spend too much time thinking about your goals and not enough time designing your systems.”

James Clears’ 4 problems with goal setting:

  • Problem #1: Winners and losers have the same goals. Goal setting suffers from a serious case of survivorship bias. We concentrate on the people who end up winning—the survivors—and mistakenly assume that ambitious goals led to their success while overlooking all of the people who had the same objective but didn’t succeed.

  • Problem #2: Achieving a goal is only a momentary change. Imagine you have a messy room and you set a goal to clean it. If you summon the energy to tidy up, then you will have a clean room—for now. But if you maintain the same sloppy, pack-rat habits that led to a messy room in the first place, soon you’ll be looking at a new pile of clutter and hoping for another burst of motivation. You’re left chasing the same outcome because you never changed the system behind it. You treated a symptom without addressing the cause.

  • Problem #3: Goals restrict your happiness. The implicit assumption behind any goal is this: “Once I reach my goal, then I’ll be happy.” The problem with a goals-first mentality is that you’re continually putting happiness off until the next milestone.

  • Problem #4: Goals are at odds with long-term progress. Finally, a goal-oriented mind-set can create a “yo-yo” effect. Many runners work hard for months, but as soon as they cross the finish line, they stop training. The race is no longer there to motivate them. When all of your hard work is focused on a particular goal, what is left to push you forward after you achieve it? This is why many people find themselves reverting to their old habits after accomplishing a goal.

Clear found that a more effective long term solution to goal setting, is to set up ‘systems’. So what is the difference between goals and systems?

You do not rise to the level of your goals. You fall to the level of your systems.

James Clear

Goals tend to set the direction of where you want to go, but systems are what you do to get there.


  • SET YOUR IDENTITY: First, decide what you want your identity to be. “The ultimate form of intrinsic motivation is when a habit becomes part of your identity. It’s one thing to say I’m the type of person who wants this. It’s something very different to say I’m the type of person who is this”. An example that Clear used in his book was somebody who wanted to quit smoking, a man who was asked if he wanted a cigarette changed his answer from “I’m trying to quit smoking” to “Im not a smoker”, study after study showed this a more effective way in changing and cementing a habit.

“The goal is not to read a book, the goal is to become a reader. The goal is not to run a marathon, the goal is to become a runner. The goal is not to learn an instrument, the goal is to become a musician”

James Clear
  • 1% A DAY IS BETTER THAN 0%: Start Small – In the beginning, small improvements can often seem meaningless because they seem like it wont make a difference. Just as one coin won’t make you rich, one positive change like meditating for one minute or reading one page each day is unlikely to deliver a noticeable difference. Setting a target of 30 minutes reading/exercise a day may be easy for the 1st day or 2 as your motivation is high, but for the majority this will soon waver. Start with something small, simple and regular. 5 minutes exercise a day, 10 push ups a day, even 1 push up a day. Whatever it is, the important thing is for it to become a habit. Without a doubt, if you start with 1 push up, you will most likely automatically start to increase it, as with reading 1 page, you’ll soon start to bypass to more pages.

Set a 2 minute rule to get yourself started (you’ll most likely go beyond that): “A new habit should not feel like a challenge. The actions that follow can be challenging, but the first two minutes should be easy. What you want is a “gateway habit” that naturally leads you down a more productive path”

“If you want to master a habit, the key is to start with repetition, not perfection”

James Clear
  • FALL IN LOVE WITH BOREDOM: “The greatest threat to success is not failure but boredom”. Anyone can work hard when they feel motivated. It’s the ability to keep going when work isn’t exciting that makes the difference.

So what to do when you don’t feel like it? Do it, but make it easier. The important aspect is consistency. “This is why the ‘bad’ workouts are often the most important ones. Sluggish days and bad workouts maintain the compound gains you accrued from previous good days. Simply doing something—ten squats, five sprints, a push-up, anything really—is huge. Don’t put up a zero. Professionals take action even when the mood isn’t right”.

“The only way to become excellent is to be endlessly fascinated by doing the same thing over and over. You have to fall in love with boredom.”

James Clear
  • CONNECT A NEW HABIT ONTO AN EXISTING HABIT: What is a habit that you do everyday without really thinking about? Showering for example could be a good action trigger to attach your new habit to. “Before I have a shower I will do 5 push ups”, again this is nothing groundbreaking, but you’ll be amazed by how quickly you’ll see improvements, and how often you go beyond 5 push ups.

“Your morning routine habit stack might look like this: After I pour my morning cup of coffee, I will meditate for sixty seconds. After I meditate for sixty seconds, I will write my to-do list for the day. After I write my to-do list for the day, I will immediately begin my first task.”

James Clear

As a coach this has allowed me to add habits into my training sessions (as well as advising players how to create individual habits). “Before we start training (action trigger), set up a rondo between yourselves”; “After the final whistle of training (action trigger), shake hands with your teammates and put the bibs in the bag”.


  1. Make it obvious,
  2. Make it attractive
  3. Make it easy
  4. Make it satisfying.

Top 10 Reads 2021!

Instagram: @booksforcoaches

2021 has given me the opportunity to read a lot of new releases, as well as books that have been on my wish list for a long time. Here are the books that have had the biggest impact on me this year, and that I feel would be of great value to other coaches/parents & players.

  1. A Coaches Guide to Teaching by Doug Lemov

This will be a go to book for coaches for years to come. Doug Lemov comes from an educational and sports background. From the latest teaching techniques, planning constructive session plans, creating a learning environment, different kinds of feedback (and when to give it) and checking for understanding. If there’s one book to read as a coach of any age or ability, this is the one. 

Whereas most sport leadership books are aimed towards developing the players, this book looks to assist the coach in being their best selves in order to better others. Very much a coaches self help book, any coach that has been through high pressure, burnout and imposter syndrome will really resonate with this book. 

3. Atomic Habits by James Clear

A straightforward and addictive read. Even if you think you have your habits & routines down, this book will without a doubt add something more to your day by adding small positive changes onto existing habits.

4. Coaching Athletes to Be Their Best: Motivational Interviewing in Sports by   Stephen Rollnick et al

Probably the biggest change I made this year was using motivational interviewing with my players on a day to day basis. Whereas before hand I would have gone straight into ‘fixing mode’ when problems arose with a player, I know use motivational interviewing to guide them towards finding solutions for themselves. This method increased their confidence, competence & motivation.

5. Start with Why: How Great Leaders Inspire Everyone To Take Action by Simon Sinek

A classic that had been recommended to me by multiple people. How to develop and drive self-motivating individuals, groups and within yourself. Sinek talks about the long term flame that having ‘your why’ has as opposed to relying on external sources as a motivation tool.

6. Give & Take by Adam Grant

Another classic that I finally got round to reading. As coaches & parents we tend to be givers, Adam Grant discusses the huge benefit that a giver has to offer. Givers tend to be at the bottom of the pack & also at the top, Grant discusses way to keep giving without being taken advantage of and without burning out. This assists in keeping within your values & becoming successful doing so.

7. Shift your Mind: 9 Mental Shifts to Thrive in Preparation and Performance by Brian Levenson

Different to any other book you will read. THERE IS A TIME FOR ARROGANCE! Arrogance tends to be seen as a negative, but when is it the right time to be arrogant? Players & coaches alike tend to say things such as ‘train the way you want to play’, but the preparation mindset is very different to the performance mindset. This book will teach you the difference between the two mindsets in order to assist your players to get the best out of practice & performance.

8. Legacy by James Kerr

Another book that is always highly recommended within the coaching circles. What makes the All Blacks one of the most successful sporting teams of all times? Many believed that it was raw ability, but James Kerr discusses the culture that they purposely built in order to create a long term legacy.

9. Constraining Football : A Vision for Player Development by Ben Bartlett

Written by FA coach Ben Bartlett, he describes ways in which you can use a constraints led approach to get the best out of player learning & development. Bartlett backs the research up with scientific studies & also gives practical sessions and ideas that coaches can use.

10. Anything is Possible:Inspirational lessons from the England manager by Gareth Southgate

A great read for any introverted coaches. England manager Gareth Southgate discusses the problems he faced as an introverted leader and how he now uses silent leadership as his superstrength.

For more book recommendations follow me on Instagram: @booksforcoaches

Top 10 Reads 2020!

Looking for a new read?

At the start of 2020, my friend and I had a goal of reading 20 books in 2020. I ended the year reading 22 books (lockdown assisted).

These books range from new & old and differ in topics, all can be related to coaching and self-improvement.

I have chosen my top 10 and put them in reverse chronological order.


Leading: Lessons in leadership from the legendary Manchester United manager

By Alex Ferguson & Michael Moritz

Fascinating read from arguably the greatest football manager in modern times. Mainly discusses the ways in which he gained long term success, and the lessons that he learned in managing the pressure and stresses of leading.

Rating: 3 out of 5.


Never Split the Difference

By Chris Voss

A great read from a former FBI Hostage Negotiator. Chris Voss talks about the art of negotiation, persuasion and enhancing relationships. You can see a more in-depth review here , in which coaching applications are discussed.

Rating: 3 out of 5.


Socrates: A Man for Our Times

By Paul Johnson

Biography of one of the greatest teachers and philosophers of all time. Socrates’ unique technique of teaching through questions is still widely used today.

Rating: 3 out of 5.


Rebel Ideas: The Power of Diverse Thinking

By Matthew Syed

Im a big fan of Matthew Syed’s writing, and his latest book didn’t disappoint. In a world that seems to have a continued rise of polarised views, Syed makes you think in a different way and shows the benefits of avoiding cognitive bias and developing an ‘outsider mindset’.

Rating: 3 out of 5.


Drive: The Surprising Truth About What Motivates Us

By Daniel Pink

A book that I had wanted to read for a long time. Daniel Pink observes the differences of old school external rewards to motivate in comparison to the power of internal motivation.

Rating: 4 out of 5.


Brave New World: Inside Pochettino’s Spurs

By Guillem Balague

A diary account from Mauricio Pochettino. Pochettino discusses the daily challenges of being a Premier League manager, and the difficulties he had in transforming the culture at Tottenham to turn them from underachievers to Champions League finalists and Premier League title chasers.

Rating: 4 out of 5.


Mans Search for Meaning: The Classic Tribute to Hope from the Holocaust

By Viktor E Frankl

One of the deepest, most powerful books I have ever read. Frankl was a psychologists who was put into a Nazi concentration camp. He gives an in-depth account of what it was like to be in this deadly environment and he used his observational skills to see what broke these poor men, and what common attribute the survivors had.

Rating: 4 out of 5.


The Coaching Habit: Say Less, Ask More & Change the Way Your Lead Forever

By Michael Bungay Stainer

A thoroughly enjoyable read for leaders. How to ask effective thought provoking questions. Includes how to start a conversation (kickstart question), how to save time (the lazy & strategic question), and questions aimed towards learning.

Rating: 4 out of 5.


The Happiness Handbook for High Achievers: Stoics, Circles & Sheepdogs

By Fergus Connolly

If you’ve ever found yourself going from loving what you do to getting burned out and not understanding why and how to get back to normality then this book is for you. An honest account from Fergus Connolly who speaks from his own experience, and tools you can use to find balance in your life.

Rating: 4 out of 5.


Why We Sleep: The New Science of Sleep and Dreams

By Matthew Walker

I have rarely read a book where I have been so surprised about what I have read. Walker goes in depth on the importance of sleep in relation to extending life expectancies, learning, mood, mental & physical health, and also decreasing injuries in sports. You can read more here .

Rating: 5 out of 5.

“Employ your time in improving yourself by other men’s writings, so that you shall gain easily what others have laboured hard for.”


A Coaches Guide to….’NEVER SPLIT THE DIFFERENCE by Chris Voss’

Chris Voss is a former FBI Hostage Negotiator. In his book ‘Never Split the Difference’, he not only shares ideas on how he negotiated with some of the worlds toughest criminals, but on how to develop relationships, how to be persuasive, and how to be a good listener; All vital attributes for coaches (and day to day management).

“Allow me to let you in on a secret: Life is negotiation. The majority of the interactions we have at work and at home are negotiations that boil down to the expression of a simple, animalistic urge: I want.”

Chris Voss

You can purchase the book here

Voss starts the book with the following statement: 

The first step to achieving a mastery of daily negotiation is to get over your aversion to negotiating. You don’t need to like it; you just need to understand that’s how the world works. Negotiating does not mean browbeating or grinding someone down. It simply means playing the emotional game that human society is set up for. In this world, you get what you ask for; you just have to ask correctly. So claim your prerogative to ask for what you think is right.

So how does this help in a coaches day to day?

The main practicalities for coaches in this book include: 

  1. Creating connexions through communication
  2. Feedback & questioning
  3. The power of your voice (different tones for different situations)

These tools, then, are nothing less than emotional best practices that help you cure the pervasive ineptitude that marks our most critical conversations in life. They will help you connect and create more meaningful and warm relationships. That they might help you extract what you want is a bonus; human connection is the first goal.

Chris Voss

Creating Connexions Through Communication

Chris Voss says that one of the most effective ways to create an instant connexion is mirroring (also called isopraxism).

It’s (mirroring) a phenomenon (and now technique) that follows a very basic but profound biological principle: We fear what’s different and are drawn to what’s similar.

Chris Voss

For the FBI, a “mirror” is when you repeat the last three words (or the critical one to three words) of what someone has just said. Of the entirety of the FBI’s hostage negotiation skill set, mirroring is the closest one gets to a Jedi mind trick. Simple, and yet uncannily effective.” Have a look at Chris Voss using the mirroring technique in a hostage situation:

In addition to mirroring, Voss also uses labels to create a connexion through communication.

Labeling is a way of validating someone’s emotion by acknowledging it. Give someone’s emotion a name and you show you identify with how that person feels. It gets you close to someone without asking about external factors you know nothing about (“How’s your family?”). Think of labeling as a shortcut to intimacy, a time-saving emotional hack.

Chris Voss

Voss says: Labels almost always begin with roughly the same words: It seems like . . . It sounds like . . . It looks like . . . Notice we said “It sounds like . . .” and not “I’m hearing that . . .” That’s because the word “I” gets people’s guard up. When you say “I,” it says you’re more interested in yourself than the other person, and it makes you take personal responsibility for the words that follow—and the offense they might cause.

Don’t be afraid of misinterpreting the emotion either, even if its not the correct emotion that the other person is feeling, the action of the person saying ‘no that’s not right’, gives them the feeling of being in control, and allows them to keep talking as they delve deeper into what they’re feeling.


So how can we use this with our players?

Heres a conversation I had with one of my players recently:

Player: I don’t feel like myself on the football pitch at the moment

Me: Not yourself? (Mirroring)

Player: Yeah, usually I feel energetic and free of thoughts

Me: It sounds like you’re anxious (Labelling)

Player: Yeah I think so, I feel like I’m constantly overthinking.

Me: Overthinking? (Mirroring)

Player: Yeah, on the pitch its like I have a voice in my head telling me that I’m tired, and reminding me of the mistakes I’m making

Through mirroring & labelling, the player not only felt like he was being listened to & understood, but he also expanded on his thoughts allowing us to come up with a more effective plan of action together.

Feedback & Questioning

In this book Chris Voss speaks a lot about calibrated questions

Calibrated questions avoid verbs or words like “can,” “is,” “are,” “do,” or “does.” These are closed-ended questions that can be answered with a simple “yes” or a “no.” Instead, they start with a list of words people know as reporter’s questions: “who,” “what,” “when,” “where,” “why,” and “how.” Those words inspire your counterpart to think and then speak expansively

Chris Voss

Chris Voss: It’s best to start with “what,” “how,” and sometimes “why.” Nothing else. “Who,” “when,” and “where” will often just get your counterpart to share a fact without thinking. And “why” can backfire. Regardless of what language the word “why” is translated into, it’s accusatory. There are very rare moments when this is to your advantage.


I’ve found using calibrated questions particularly advantageous with on field feedback and in video analyses sessions.

Over the years I have without a doubt been guilty of using ‘why’ questions. Innocently I would ask a player ‘why did you decide to make that pass?’, but as Chris Voss says:

“Don’t ask questions that start with ‘Why’ unless you want your counterpart to defend a goal that serves you. ‘Why’ is always an accusation, in any language.”

For that reason we adapted our coaching interventions to include ‘what’ & ‘how’ questions.

Instead of ‘why did you decide to make that pass?’ we now use ‘what caused you to make that pass?’, and then with any corrections made we end with ‘how does that look to you?’.

This way the players don’t see the question as an acquisition but they see it coming from a point of curiosity and learning.

The Power of your voice

According to Chris Voss your most powerful tool in any verbal communication is your voice. There are essentially three voice tones available: the late-night FM DJ voice, the positive/playful voice, and the direct or assertive voice.

You can use your voice to intentionally reach into someone’s brain and flip an emotional switch. Distrusting to trusting. Nervous to calm. In an instant, the switch will flip just like that with the right delivery.

Chris Voss


Use selectively to make a point. Inflect your voice downward, keeping it calm and slow. When done properly, you create an aura of authority and trustworthiness without triggering defensiveness.


Most of the time, you should be using the positive/playful voice. It’s the voice of an easygoing, good-natured person. Your attitude is light and encouraging. The key here is to relax and smile while you’re talking. A smile, even while talking on the phone, has an impact tonally that the other person will pick up on.


Used rarely. Will cause problems and create pushback. Except in very rare circumstances, using it is like slapping yourself in the face while you’re trying to make progress. You’re signaling dominance onto your counterpart, who will either aggressively, or passive-aggressively, push back against attempts to be controlled.


The positive/playful voice should be the default when speaking to your players, especially in a one on one situation.

The late-night FM DJ voice works well when reinforcing your non-negotiables, a sense of ‘thats not how we do it here’ in a calm and slow manner really fires the sense of purpose without offending the recipient.

For the most part the direct or assertive voice should be avoided especially when trying to persuade someone. It might work as a one off, but it tends to lose its intended focus very quickly if it occurs consistently and it will likely be received with pushback.

Never Split the Difference is available on Amazon here:

Pressure Training – Make Stress Your Friend

How many of you coaches have seen the perfect “training player”, the player that turns it on during training, the best player on the pitch, but then come to the competitive game on the weekend and they go missing, they seem sluggish and can barely place a 10 yard pass, half of the quality they showed during training. Have you ever thought to why that might be?  


The modern coach wants players to get out of their comfort zone and to do something that challenges them, which is of course of great benefit for any individual, but what are the ‘side effects’ of this? 

Whilst a player stretches outside of their comfort zone, stress levels will increase (Curneen, 2015) releasing the hormone cortisol (Katwala, 2016) which tends to have a negative effect on performance (Royle, 2018) by causing slower decision making and slower anticipation rates (Claffey, 2019). However, studies also show that cortisol can enhance learning (Pink, 2018). 

So the question is, how can we use stress to have a positive effect on our performances?

Like most aspects of our beautiful game, the answer is practice! Players cannot practise without challenge or competition and then be expected to deal with such pressures on game day (Beswick, 2015).

‘When you come under pressure, you don’t rise to the occasion. You descend to the level of your training.’

US Navy Seals

In my experience coaches at senior level tend to be experts at creating negative stress, whereas some youth coaches don’t want to create any stress at all. Yes its true that people learn better in comfortable situations than stressful (Royle, 2018), and its also true that skills are honed in harsh situations (Evans, 2019). So how can we get the best of both? The best coaches that I’ve seen, create ‘positive stress’ and educate the players on how to cope and thrive with the stress and pressure. 

Some youth coaches might disagree with this approach and may see it as moving away from the player centred approach. I would argue however that denying them to work under pressure and stress is denying them a vital life skill. Stress expert Kelly McGoningal showed strong evidence in her TedTalk “How to Make Stress your Friend” (over 23 million views so far), McGoningal (2013, 2015) proclaimed that:

  1. Stress is only harmful to your health if you believe it is.
  2. The stress paradox says happy lives include stress.
  3. You can channel your stress into energy that boosts your performance.

This has been used for many years at clubs such Bayern Munich and Bayer Leverkusen, the coaches organised sessions that placed their youth players in stressful situations where techniques and decision making would be developed in a real-world environment. This was also carried out to develop psychological hardiness (Nesti & Sulley, 2015).

The pressure I created during practices may have exceeded that which opponents produced. I believe when an individual constantly works under pressure, he or she will respond automatically when faced with it during competition.

Wooden, 1997

How to Create Pressure in Training: 

“Pressure comes from expectations, scrutiny and consequences. As a leader, we can use these three factors to encourage better performance”  – Evans, 2019

Coaches Note: Before doing these exercises its important to educate your players on pressure and share some tips on how to deal with pressure, especially if working with youth players (You can use the section “Tools for Players to Deal with Pressure” to assist you)

  1. The No Mistake Time Trial: One simple way you can create pressure is during a basic unopposed passing drill. Set the players a task of 2 minutes without any mistakes. When a mistake happens re-start the clock back to 0:00. You can find fault in anything you like, whether it be a misplaced pass, or a lack of movement. (Expectations)
  1. The Dodgy Ref: Make some outrageously bad calls, and consistent controversial calls (Pain, 2016), this is particularly useful for senior players. At the end of the day, every match you play there are going to be moments where your players (and yourself as the coach) will be on the receiving end of a perceived bad call from the referee. How frustrating is it when the player is arguing with the referee instead of working hard to get the ball back. So teach your players how to react to bad calls (Scrutiny)  

“Exceptional performers need only two seconds (To sulk). And really exceptional performers operate with a limit of one second. The strongest performers have the capacity to refocus as soon as they make a mistake.” – Evans, 2019

  1. The Loser Punishment: Especially for senior male athletes, having a punishment for the loser can really lift the intensity & increase the pressure. Something as simple as push ups or burpees, it’s not the physical act that is the punishment, it’s the fact that the winners watch on with the bragging rights. For youth players, I would recommend focusing on the positive outcome, rewarding the winning team (with a lap of honour for example), as opposed to punishing the losing team. (Consequences) 
  1. Game Scenarios: Many of you have probably used game scenarios in your sessions that include specific instructions for both teams (for example, 12 minutes left in the game and Red team leading 1-0, so Reds defend the lead and Blues try to equalise).This is good practice in dealing with game related pressure. To add extra pressure, you can then have the players break off for a 6-minute circuit-training session at the side of the field. After repeating this process three times, evaluate the players ability to handle pressure under fatigue (Beswick, 2015). 

Whichever technique you go for, it’s important that the players are given tools by the staff to deal with these pressure situations.

Tools for Players to Deal with Pressure:

  1. The Left Hand Squeeze: As bizarre as it sounds, there is some science behind it. A study by German researchers Beckmann, Gropel & Ehrlenspiel (2013) were able to improve performance under pressure by asking athletes to squeeze their left hand as they performed their skill. 

“This is because the left side of the body is controlled by the right hemisphere of the brain (and vice versa), doing this draws neural resources like glucose and oxygen away from the interfering left hemisphere and reduces its negative influence on automatic processes.” – Katwala, 2016

  1. Challenge v Threat state: Footballers respond in one of two ways to a match. When a player appraises the match in a positive manner they see it as a challenge. When they appraise the match in a negative way they sees it as a threat (Abrahams, 2013). If you are overly nervous before or during a game, don’t try and get rid of those nerves, instead see it as a positive, see it as a meaning that you are doing something to challenge yourself.  

“Pressure can bust pipes, but it can also make diamonds If you take the negative view, it will crush you.” (Grover, 2013)

3. Breath, Label & Bring Yourself Back: 

  • Breath:Too many players take quick shallow breaths when dealing with pressure (Yousuf, 2018), so take slower breaths.  “If your emotions have become too intense and you feel overaroused to the point that you can’t think clearly, you can reduce your physiological arousal by slow breathing. Concentrate on breathing out very slowly and steadily (as if you were gently blowing up a balloon). When you slow your out breath, your in breath will take care of itself. Your heart rate and many other body systems will begin to return to a calmer state within approximately four to six slow breaths.” – Boyes, 2018a
  • Label: The simple act of labelling your emotion can reduce and cope with anxiety (Boyes, 2018b). You could also help ease your anxiety by giving your arousal a different label, such as excitement (Kolenda, 2013).
  • Bring Yourself Back: This means bringing yourself back in the moment. One of the greatest sporting team ever the New Zealand All-Blacks found individual ways that worked for them to bring them back into the moment.  “One player stamps his feet into the grass, to ground himself. Another uses mental imagery, picturing himself from the highest seat in the stadium, to help put the moment in perspective. Whatever tool you use doesn’t matter, what matters is realising you’re in the wrong emotional zone, and finding ways to cool yourself off and get back in a high-performing head space “ (Coyle, 2014) Other simple ways to help get yourself back in the moment include giving yourself trigger words “I’m back” or “Next chance” (Pain, 2016); or a physical trigger such as looking at your shinpad/the goal/your hand (Yousuf, 2018).

4. Three Breath Technique: 

Take three belly breaths, with your out-breath at least as long as your in-breath. On each out-breath, shift your attention to focus on a different body part. 

First, your eyes: as you breathe out, soften your focus and look into the distance so you have a wider view of your surroundings, taking in the background and peripheries all at once. 

Second, your hands: as you breathe out, notice which set of fingers are tingling more – right or left? 

Third, your feet: as you breathe out, notice which set of toes feels more connected to the ground – right or left?

“Regulating our breathing regulates our emotions. Breathe well, perform well.” – Evans, 2019

To conclude, our beautiful game is a fantastic platform to help individuals with life skills and for me, dealing with stress is one of the most important. In a world where mental health disease seems to be becoming more and more prevalent, wouldn’t it be great if giving people the tools to deal with pressure might help someone who is struggling and maybe even reduce the rate of these diseases.

Reference List

  • Abrahams, D (2013) Soccer Brain: The 4C Coaching Model for Developing World Class Player Mindset and a Winning Football Team. Birmingham. Bennion Kearney LTD
  • Beckmann, J., Gropel, P. & Ehrlenspiel, F. (2013). Preventing motor skill failure through hemisphere-specific priming: Cases from choking under pressure. Journal of Experimental Psychology: General 142(3), 679-691.
  • Beswick, B (2015) One Goal: The Mindset of Winning Soccer Teams. Human Kinetics. Kindle Edition.
  • Boyes, A (2018a) The Healthy Mind Toolkit. Penguin Publishing Group. Kindle Edition.
  • Boyes, A (2018b) The Sport Psych Show: Alice Boyes – Prepare and Plan Mindset. Podcast – The Sport Psych Show w/ Dan Abrahams 12/11/2018
  • Claffey, J cited in Abraham, D (2019) The Sport Psych Show: James Claffey- Putting the Person Before the Athlete. Podcast – 28/01/2019
  • Coyle, D (2014) A Mental Trick from the World’s Best Team. [online] available at:
  • Curneen, G (2015) The Modern Soccer Coach: Position-Specific Training. Bennion Kearny. Kindle Edition. 
  • Evans, C (2019) Perform Under Pressure: Change the Way You Feel, Think and Act Under Pressure. HarperCollins Publishers. Kindle Edition.
  • Grover, T (2013) Relentless—From Good to Great to Unstoppable. New York: Simon and Schuster.
  • Katwala, A (2016) The Athletic Brain . Simon & Schuster UK. Kindle Edition.
  • Kolenda, N (2013) Methods of Persuasion: How to Use Psychology to Influence Human Behavior. Nick Kolenda. Kindle Edition.
  • McGonigal, K (2013) How to Make Stress your Friend. TEDGlobal. Available at:
  • McGonigal, K (2015) The Upside of Stress. Avery; Second edition
  • Nesti, M & Sulley, C (2015) Youth Development in Football: Lessons from the World’s Best Academies. Oxford: Routledge
  • Pain M (2016) Mental Interventions. Chapter 17 Soccer Science: Using Science to Develop Players and Teams Edited by Strudwick, T Human Kinetics, USA.
  • Pink, D. (2018). When: The Scientific Secrets of Perfect Timing. Edinburgh: Canongate.
  • Royle, C (2018) The Sport Psych Show: Cody Royle – Where Others Wont. Podcast – The Sport Psych Show w/ Dan Abrahams 10/12/2018
  • Wooden, J. and Steve Jamison. (1997). Wooden: A Lifetime of Observations and Reflections On and Off the Court. New York: Contemporary Books.
  • Yousuf, S (2018) The Sport Psych Show: Shameema Yousuf – Empowering Players with Performance Psychology AND Well-being Strategies. Podcast – The Sport Psych Show w/ Dan Abrahams 20/12/2018

Mental Agility….Losers who Lose and Losers who Win

‘Mental toughness and heart are a lot stronger than some of the physical advantages you might have, I’ve always said that, and I’ve always believed that.’ – Michael Jordan

That player that reacts from a setback in a positive manner, that player that then gets to the top, that player that then remains at the top of their field. All examples of a player that that has mental agility, the players that manage to complete all these stages are hailed as some of the greatest of all times:

David Beckham:

1998: Sent off in a crucial World Cup quarter final against Argentina, blamed for the defeat

1998/1999 season: Booed, severely insulted and in need of private security at every football ground he goes to in England

2000: Named England Captain

2001: Scores last minute free-kick against Greece to send England into World Cup 

2002: Captains England in World Cup, scores vital winning penalty against Argentina in the group stage, carries the team to the quarter finals

2006: Captains England in another World Cup

(Also see Michael Jordan and Muhammad Ali‘s stories for examples of mental agility in their respective sports)


So what is ‘Mental Agility’ and how do we develop it in our players. Mental Agility (previously mental toughness) is described as “an ability to cope with or handle pressure, stress, and adversity, an ability to overcome or rebound from failures” Jones, 2002.

In a study complied with professional coaches in England, they pinpointed mental agility (resilience in particular) as one of the critical factors for making the step from academy to the professional level (Jordet, 2016).

Academies and clubs can be an extremely stressful environments, in particular when there is a pressure to succeed or they receive a setback from an injury or poor performance. For this reason, players need to deal with these setbacks and pressures of academy/professional football (Mills et al, 2012).

It is not a case of whether they experience a setback, but rather ‘when’ they receive a setback. Every player at some point during their career will experience some sort of set back. The ability to cope with these setbacks effectively reflects the person’s level of mental agility and will be a good indicator of how far they can go in the game (Pain, 2016).

people men grass sport
Photo by Pixabay on

The ability to bounce back from disappointment is a life skill that everyone needs to develop (LCS, 2015). What the player tells themselves after a setback, how they act, what they do, this is the difference between a resilient player (CT, 2012) and a player that will quit.



Below is a table taken from Sport Psychologist Bill Beswick (2015) on the difference between a mentally agile striker and a mentally stiff striker:

Screenshot 2018-09-02 11.30.04.png

The greatest accomplishment is not in never falling, but in rising again after you fall – Vince Lombardi

Another central characteristic of mental agility is ‘commitment’ (Pain, 2016). Commitment means finishing what you started, continuing even when you don’t feel like it, continuing even when people doubt you and doing what you said you’ll do (Beswick, 2015). The way Brendan Rodgers sees it is that commitment is more important than motivation:

“I want commitment, not motivation, because motivation is fleeting, it goes by feelings. You may get up in the morning and feel you don’t want to do it, so what? You don’t do it? If you’re a life-saving surgeon and you’ve got five operations a day, and you work on motivation, you may be motivated for the first four, but the fifth one needs their life saved just as much, so you have to be committed to the cause.” Brendan Rodgers Cited in Carson, 2014

For me, one aspect of mental agility that players tend to fall back on the most, especially in older age groups and adults is ’emotional control.’ This is seen at every level (although it seems to be more prevalent the lower the standard of football).

I had one player who had fantastic physical, tactical and technical attributes, but if a bad refereeing decision went against him, or an opponent put in a tough tackle on him that he didn’t like it would lead him to experiencing ‘head loss.’ He would start to get aggressive, he would start swearing, he would run around like an angry pitbull, he starts misplacing passes as his objectives shifts and his defending technique would go out of the window whilst he runs a full on sprint without slowing down towards a dribbling forward who either dribbles past him with ease or is brought down for a foul.

We knew that if we could work on his mental toughness we would have a great player on our hands. It all started on the training pitch, firstly, we banned him from swearing in practice and games, this allowed him to think before he acted and to return to emotional control. We then intentionally gave bad refereeing decisions, especially aimed towards him, which allowed him to practice his emotional control practically. This worked a treat once game day came along and his performances improved monumentally.

A fear for some coaches and players is that the individual will lose aggression, on the contrary quite the opposite happens, they gain controlled aggression, they keep the fire in the belly but gain ice in the head.

Screenshot 2018-09-02 11.21.44.png
Observable Control Behaviours in Soccer – Pain, 2016


  1. Ban Swearing: Especially for the players that you can see has a detrimental impact towards their performance
  2. Practice Emotional Control in Training: Use bad calls, consequences for losing control and pressure simulation in games (Pain, 2016)
  3. “No player or team achieve mental toughness by staying in their comfort zone” (Beswick, 2015). Constantly look to challenge players and lead by example by getting out of your own comfort zone.


  1. Trigger Words: Practice breathing strategies and using command words when adversity hits (e.g ‘I’m back’, ‘Next chance’). This will keep your nerves or anger in check and commit to the next opportunity (Pain, 2016). Optimistic self talk is a great way to train resilience (Duckworth, 2016)
  2. Choose your Response Mode: Remember that you choose how to respond to tough times, the more you practice this, the more emotional control you will have. Think “Am I a victim or am I a fighter?” (Bates, 2017; Beswick, 2015)
  3. “Don’t let your victories go to your head or your failures go to your heart”. It is natural to be happy after a win or disappointed after a loss, but make sure you wake up the next day with confident modesty.

Champions never complain, they are too busy getting better – John Wooden

Reference List/Recommended Reading

  • Bates, T (2017) The Future Coach – Creating Tomorrow’s Soccer Players Today: 9 Key Principles for Coaches from Sport Psychology. Dark River.
  • Beswick, B (2015) One Goal: The Mindset of Winning Soccer Teams. Human Kinetics.
  • (CT) Carnegie Training (2012) How to Win Friends and Influence People in the Digital Age. Simon and Schuster.
  • Carson, M (2014) The Manager: Inside the Minds of Football’s Leaders. Edition. Bloomsbury USA.
  • Duckworth, A (2016) Grit: The Power of Passion and Perseverance. Ebury Digital  
  • Jones, G (2002) What is this thing Called Mental Toughness? An Investigation of Elite Sport Performers. Journal of applied Sport Psychology, 14, 205-218.
  • Jordet, G (2016) Psychology and Elite Soccer Performance, Chapter 16 Soccer Science: Using Science to Develop Players and Teams Edited by Strudwick, T Human Kinetics, USA.
  • (LSC) Leadership Case Studies (2015) The Leadership Lessons of Gregg Popovich: A Case Study on the San Antonio Spurs’ 5-time NBA Championship Winning Head Coach . Kindle Edition.
  • Mills, A; Butt, J; Maynard, I and Harwood, C (2012) Identifying factors perceived to influence the development of elite youth football academy players. Journal of Sports Sciences 30 (15): 1593– 1604.
  • Pain, M (2016) Mental Interventions, Chapter 17 Soccer Science: Using Science to Develop Players and Teams Edited by Strudwick, T Human Kinetics, USA.

Kinetic Academy: The Charity That Creates Professional Players and Resilient Individuals

Kinetic Academy have not been around for a long time but they are already considered as one of the most productive charities of its kind in the UK. Not only are they producing professional footballers on a consistent basis, but they are also playing a big part in breaking down social inclusion barriers.

I spoke to Academy Manager Harry Hudson to discuss how Kinetic Academy use the psychosocial side of the game to produce top players and young adults ready to tackle the challenges of life.

CP: You have had so many success stories in such a small time, how much of an emphasis do you put on the psychosocial side of the game? And how do you develop this in your players? 

HH: We look at player development holistically. First and foremost Kinetic is a registered charity and our remit is to try and help young people become pro-social members of society; football is the engagement tool we use to build trust and respect with our participants. We typically work with very talented players who are raw and have been in and around pro clubs in the past. These players are often damaged psychologically from being dropped and we try and build them back up as people. Our participants volunteer their time in their communities and work with our younger teams on a weekly basis. This notion of giving back is really important to us at Kinetic and it builds humility and opens their minds to different career paths they can explore as well as professional football. It is often when they understand they have more options that they play with freedom on the pitch and then excel – when a player pins all their hopes on being a pro they play restricted and with fear.

“These players are often damaged psychologically from being dropped and we try and build them back up as people”

We also have a ‘support pillar’ within our organisation which has two purposes. The first is the delivery of monthly sessions, delivered by industry professionals, on topics such as resilience, group cohesion etc. From these group sessions individuals often speak with the deliverer post session and ask more individualised questions.

The second strand of our support pillar is bespoke support for individuals who we feel needs additional help. We have a team of mentors, life coaches and councillors to work with our players on a 1to1 basis.

CP: Players such as Josh Maja who scored 4 goals in Sunderlands first 4 games this season and Miles Kenlock who regularly plays for Ipswich in the Championship at the tender age of 21 have both come through your system, what personal attributes did you notice that they possessed whilst at your Academy? Are these attributes that anyone can learn?

HH: The two boys you mention there both had a lot of set backs during their youth career. I remember Myles got sent back to us after one day at Oxford United and then signed for Ipswich a week later! Football is a very tough industry and the players, especially at a young age, have to be resilient and deal with set backs. Both Myles and Josh never gave up and kept their faith and thankfully they have achieved their dreams. The other thing both boys did was trust in the process. It can be very easy to lose belief and stop working hard, being on time and grafting. Players need to understand that it is very difficult and it might not come off for them but their best chance is to be brave, focussed and have other options – that allows the players to play with freedom.

“I remember Myles got sent back to us after one day at Oxford United and then signed for Ipswich a week later!”

CP: Your players tend to come from all different backgrounds and cultures. Is it easy to have everyone integrate with each other? 

HH: London is multi-cultural place and innately players have friends of all different cultures which they have grown up with. Sport can be a fantastic way to break down barriers in society and it should be used to achieve this – it is these social issues which lead to the spike in knife crime and youth violence. There is detachment in what the young people believe they can achieve due to schooling, ethnicity, gender etc. Sport can be an ideal way of bringing different segments of society together.

CP: How much of an importance do you place on education in your Academy? Does it go hand in hand into developing the person within a footballing context?

HH: All young people on our program have to complete their education alongside their football. If the educational aspects are not adhered to then the young person will not be permitted to participate in the football. It goes back to what I was saying earlier we need to show the young people they have options, career paths etc and this increases their self – esteem. It also allows them to play without pressure on the pitch. The next game doesn’t have to be the one to get them a contract, we all know trying to do anything in life under that much pressure is not how humans excel.

CP: What recommendations would you give to a player in his teens that doesn’t have a club or has been released from an Academy?

HH: Find a structure which can support you as a person! Try not to be dragged into the biggest badge or the promises of First team football – find the people and structure who care about you as a person. Ask the questions about employability and exit routes if football doesn’t work out – if they don’t have any answers they obviously do not value it! Being a pro footballer is very difficult – we have worked with hundreds of boys who have the ability but don’t make it. Why? A bit of luck at times I hate to say but also there is something missing. That might be technical, probably is some tactical development, but mainly it is how they conduct themselves. Do they shake the hands of the coach when they are at a club? Do they look people in the eye when talking? We had two boys released from a trial because they had their hands down their trousers on a cold day! Developing the person is critical to success in the game and this is too often neglected by semi-pro and pro clubs in my opinion.

“Developing the person is critical to success in the game and this is too often neglected by semi-pro and pro clubs in my opinion”

Kinetic Academy Graduates:

WhatsApp Image 2018-08-27 at 12.28.31

Top left to right:

Ali Koiki, Josh Maja, Myles Kenlock, Joe Aribo

Bottom left to right:

Wes Fonguck, Rhys Norrington-Davies, Ramarni Edwards, Yeboah Amakwah

Want to find out more about the great work that Kinetic Academy do? Check out their website for more information: Kinetic Foundation

Coach Phil

Twitter @coachphilp

Facebook: Coach Phil P

The Power of Imagery…The Secret of Successful Athletes

A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty. – W.Churchill

Have you ever felt unusually lethargic just before kick off? Have you felt super confident and energetic for some games, whilst other games you can barely get out of 1st gear? Chances are that it comes down to imagery and the story that you’re telling yourself.

Research shows us that the best performers use mental skills more than their less elite counterparts (Bota, 1993; Cumming and Hall, 2002; Wilson, 1999; Nesti & Sulley, 2015)

Imagery is when players use vivid visual description of images prior, during or after a performance (Bishop et al, 2007).

But does it really work? Well recent studies have shown for the first time that when visualising actions, at least two-thirds of the brain’s activity activates in a similar way to actual physical practice (Bates, 2017). In other words, if you use effective imagery your brain already feels like you have performed the task, firing the same neurons and creating the same mental maps that you would experience during practice or matches.

grass sport game match
Photo by Pixabay on

Sports Psychologist and Performance Coach Tom Bates has worked with professional clubs such as Aston Villa, Birmingham, West Brom and Bournemouth. Bates goes one step further when it comes to visualisation and claims that it can even be as good as physical practice.

“Visualisation is as good as physical practice, with some additional advantages. For example, when a player performs for real, they don’t have the opportunity to ‘rewind and re-focus’ on the outcomes. During visualisation, they can replay moves, access their full spectrum of emotions, and retune undesired outcomes. That’s why it is so important that the visualisation is real.”

The brain simply believes what you tell it most. And what you tell it about you, it will create (Helmstetter, 2011). Unfortunately for humans there tends to be a natural ‘negativity bias’ in our brains creating negative stories (images) that we tell ourselves (Carretie et al, 2001).

For that reason there is a large importance on the coaches to educate players on mental imagery not only for positivity reasons but also to prevent the damaging effects of negative imagery (Janssen & Sheikh, 1994). Basic and fun introductory lessons of imagery can even be given to young children to experience (Newberyet al, 2014). In fact Dutch giants Feynoord have a sports psychologist who takes players through a very basic and fun introduction to the use of mental imagery (Nesti & Sulley, 2015). 


Footballing and life benefits of imagery:

  • Enhances the learning of new skills (Ross & Haskins, )
  • Improves thinking structure (Bates, 2017)
  • Feel more prepared emotionally, and ready to compete. (Bates, 2017)
  • Increases positive psychology (Pain, 2016; Bates, 2017)
  • Boost confidence, self-belief, concentration, and composure under pressure. (Jones, 2003; Pain, 2016; Bates, 2017)
  • Improves overall performance and ability (Zinsser et al, 2000; Murphy & Martin, 2002). 
  • Decreases injuries (Johnson et al, 2005) and increase rehabilitation (Green, 1992; Reilly & Williams, 2003)


It is understandable why many amateur players don’t tend to use imagery. Firstly, how often do coaches advocate it and recommend it? Probably not very often due to maybe time or other priorities (some tips on introducing imagery for coaches later on in this article). Secondly, it may not feel very natural the first few times you perform imagery. Similarly to practicing technique or other skills, imagery too can be refined through daily practice by using all the senses to create or recreate an experience (Tuffy-Riewald, 2009).

person kicks soccer ball in field
Photo by Zac Frith on

I recently had a player who began doing imagery once a day, he was initially sceptical as it felt ‘unnatural’. He decided to persist and after a month of using imagery on a regular basis he claimed to feel more confident, more relaxed and more prepared for games. Interestingly, he stopped this routine during the off season, and when he returned and resumed his daily dose of imagery, he found it difficult and awkward to use, just like when he first started. But why? It can be likened to the physical feeling of when you first return to pre-season, your body doesn’t feel as prepared and your movements feel awkward. Neural connections hadn’t been made in a while, they don’t fire as quickly at it was for this reason why the brain was initially struggling to paint these pictures.

“Do you think a soccer player who is spending time everyday rehearsing negatives and talking to herself in a pessimistic way is going to feel great on Saturday? Do you think she is going to feel strong, fit, dominant, confident, focused and ready? By all means train your players hard. Put on the best quality sessions you possibly can. But be very clear in your mind about this – your players won’t be as ready as they should be for match day if they have a pessimistic explanatory style.  – D.Abrahams (Sports Psychologist at England Rugby and Bournemouth FC)


  1. USE SENSORY WORDS (Paint Images): Provide athletes with cues to make the imagery as real as possible, such as ‘look’ and ‘feel’ (Abrahams, 2013). Young players tend to think in pictures so have fun with it. Instead of “Trap the ball” say “Let your foot kiss the ball, imagine a big pair of lips on the inside of your foot.” Have a look at this video by Daniel Coyle for more tips. 
  2. USE IMAGERY IN PRACTICES: To include imagery in practice, coaches should direct the athletes to mentally practice each skill prior to physical execution (S.Tuffy-Riewald, 2009). 1. Show them a technical skill (i.e.) pass, step over, shot; 2. Imagine yourself performing this skills (using words such as feel, look, sound); 3. Show us the skill. Another great one for kids, name a well know player, “right kids, here’s a video of ‘The Messi” (a step over for example); Now imagine yourself as Messi, show us the skill!
  3. FINISH ON A HIGH: Especially just before kick off, before they head into the changing rooms or ready for kick off have the players end with a positive imagery.  Have the striker hit the back of the net (for advanced also have them listen to the sound of the net rippling). Have the midfielder hit a perfect pass before you dismiss them. Have the defender perform a strong jump and header (have them call out their name LOUDLY). Have the goalkeeper perform a good save or a strong jump and catch (again LOUDLY calling out a name or “KEEPERS”). These are strong images to take into kick off.



  1. THE 2 HOUR RULE: Avoid thinking about football until a couple of hours before kick-off. A lethargic feeling just before kick off is usually a result of a player thinking about the game all day. Don’t forget, the brain cannot tell the difference between what is real and what is imagined. When a player thinks about playing and performing on the morning of a game they will start to release adrenaline this will exhaust a player’s adrenaline load if done too early. If kick-off is at 3:00pm then 1:00pm is a great time to start thinking about all the positive actions that you’re planning for the game. It’s a great time to get that injection of adrenaline before warm-up (Abrahams, 2013).
  2. USE ALL THE SENSE: The more senses you use the more real the imagery becomes. Instead of picturing yourself taking a free-kick, imagine the feel of the turf underneath your feet, imagine the feel of striking the ball perfectly, imagine the sound the ball makes when you strike it perfectly, imagine the sound the ball makes when it hits the top corner of the net, what does that look like, even imagine the smell of the freshly cut grass. See more tips on imagery from Dan Abrahams youtube video here.
  3. PICTURE YOUR BEST GAME (AND MORE): A great bit of mind medicine just before a game, think of your best game and exaggerate it. Below is an example taken from Dan Abrahams (2013) book “Soccer Brain”:

Goalkeeper Imagery: What do the most incredible, sharp saves look like? How do they feel? Picture 10 out of 10 reaction times for your saves. Now turn up the volume. Picture 12 out of 10. Now 15 out of 10. What does that look like? How does that make you feel? –

Striker Imagery: What are you doing to score 10 goals in a game? What kind of movement do you have? How are you finding space? What does the power in your shots feel like? What does incredible movement look and feel like? Tell me about body shape, body weight and direction.

Defender Imagery: What does rock solid look like? What are you doing in the air? What are you doing in your challenges? Stretch your imagination – what does it look and feel like when you are first to the ball every time, when you win every 50/50 and when you keep every striker in your pocket.

Experience is simply the word we give our mistakes – Oscar Wilde

Phil A Phillipou

Twitter @coachphilp

Facebook: Coach Phil P


Reference List/Recommended Reading

  • Abrahams, D (2013) Soccer Brain: The 4C Coaching Model for Developing World Class Player Mindset and a Winning Football Team. Birmingham. Bennion Kearney LTD
  • Bates, T (2017) The Future Coach – Creating Tomorrow’s Soccer Players Today: 9 Key Principles for Coaches from Sport Psychology. Dark River.
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